Google Trends is a tool that allows users to see how often particular search terms are entered into Google search engine relative to the total search volume over a given period of time. Here are a few ways you can use Google Trends to improve your SEO strategy:
Identify trends in your industry
By using Google Trends, you can see which topics and keywords are currently popular in your industry. You can then incorporate these trends into your content strategy to make sure you are producing relevant and timely content.
Find new keywords to target
Google Trends can help you discover new keywords to target in your SEO efforts. By looking at the trends for specific keywords, you can identify which ones are gaining in popularity and may be worth targeting in your SEO campaigns.
Monitor the performance of your target keywords
By using Google Trends, you can track the performance of the keywords you are targeting over time. This can help you identify any changes in search volume and adjust your strategy accordingly.
Determine the best times to publish content
Google Trends can also show you the times of year when certain keywords are most popular. This can help you plan your content calendar and publish content at the times when it is most likely to be seen by your target audience.
Understand the demographics of your audience
Google Trends can also provide information on the demographics of the users searching for specific keywords. This can help you tailor your content and marketing efforts to better target your desired audience.
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