In Google Ads, location targeting allows you to show your ads to people in specific locations or areas. You can target your ads to people in a specific country, region, city, or even a specific postal code. Location targeting can be useful if you want to reach customers in a specific geographic area or if you want to exclude certain locations from seeing your ads.
What is Google Ads Geo-Targeting
Geo-targeting is a form of location targeting that allows you to show your ads to people in specific locations based on their current location. For example, you can use geo-targeting to show your ads to people who are currently located in a specific city or region. Geo-targeting can be useful if you have a physical store or business and want to reach potential customers who are nearby.
How to Choose Location Targets
To use location targeting or geo-targeting in Google Ads, you will need to select the locations where you want your ads to be shown. You can do this in the "Locations" section of your ad campaign settings. You can also use advanced targeting options, such as radius targeting, to fine-tune your location targeting.
It's important to note that location targeting and geo-targeting are just two of the many targeting options available in Google Ads. You can also target your ads based on demographics, interests, behaviors, and more. By combining different targeting options, you can reach the right audience for your business and increase the chances of your ads being successful.
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