In Google Ads, smart bidding is a form of automated bidding that uses machine learning to optimize your ad bids for specific conversion goals. There are four main types of smart bidding strategies in Google Ads:
Target Cost-per-Acquisition (CPA) Bidding
This strategy is designed to help you achieve a specific cost-per-acquisition (CPA) for your ad campaigns. With CPA bidding, you set a target CPA that you want to achieve, and Google Ads automatically adjusts your bids to try and reach that target.
Target Return on Ad Spend (ROAS) Bidding
This strategy is designed to help you achieve a specific return on ad spend (ROAS) for your ad campaigns. With ROAS bidding, you set a target ROAS that you want to achieve, and Google Ads automatically adjusts your bids to try and reach that target.
Maximize Conversions Bidding
This strategy is designed to help you maximize the number of conversions you get from your ad campaigns. With Maximize Conversions bidding, Google Ads automatically adjusts your bids to try and get as many conversions as possible within your budget.
Maximize Conversion Value Bidding
This strategy will help you maximize revenue that you get from your ad campaigns. With Maximize Conversion Value bidding, Google Ads will automatically adjust bids to drive more high value conversions that lead to revenue.
Enhanced Cost-per-Click (eCPC) Bidding
This strategy is designed to help you increase your chances of getting conversions while still controlling your costs. With eCPC bidding, Google Ads automatically adjusts your bids to try and get more conversions while staying within your target cost-per-click (CPC).
It's important to note that each of these smart bidding strategies is designed to help you achieve different goals, and the right strategy for your business will depend on your specific objectives and needs. You should carefully consider your goals and choose the smart bidding strategy that best aligns with your business objectives.
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