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In Google Ads, the Quality Score is a rating that reflects the relevance and usefulness of your ads, keywords, and landing pages to the people who see them. It is used to determine the placement and cost of your ads in the Google Ads auction.
The Quality Score is calculated by Google Ads and is based on a number of factors, including the relevance of your keywords to your ads and landing pages, the relevance of your ad text, and the relevance and quality of your landing pages. The higher your Quality Score, the more relevant and useful your ads are considered to be, and the more likely they are to be shown to potential customers. A high Quality Score can also help to lower the cost of your ads, as you may be able to bid less for the same ad position.
To improve your Quality Score, it is important to ensure that your keywords are relevant to your ad text and landing pages, and that your ad text and landing pages are relevant, useful, and of high quality. You should also aim to have a good click-through rate (CTR) on your ads, as this is one of the factors that Google uses to determine the relevance and usefulness of your ads.
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